Brands2Life

How would you sum up 2009 for your agency?

A very good year with lots of innovation and exciting campaigns.

What was the high point of 2009 for your agency?

Award nominations across all our areas of specialisation – consumer, corporate, business-to-business, public affairs and digital.

What was the low point of 2009 for your agency?

The first quarter was tough with a number of clients cutting budgets and staff.

Please give an overview of your staffing through 2009, including significant hires and internal promotions.

We grew our staffing levels slightly. We made some strategic hires in the digital and social media area. We also hired six graduates. One of our early graduates joined the management team, the first one to do so.

What was your best client/account win of 2009 and why?

Nikon was a fabulous brand to win. Everyone loves working on it and they have enabled us to do some great work on their behalf.

What were your three best campaigns of 2009?

Cognizant – True Value of IT Outsourcing
Nikon – Projectography
Logitech – Beat the Burglar

How did the recession affect your performance in 2009 and what trends did you notice throughout the year – e.g. clients taking longer to sign off budgets etc?

We ended up growing a little. Budgets were tighter and there were more projects, many commissioned at short notice. We found that our ROI-oriented approach attracted funds from marketing budgets as well as PR. We also got to help a number of clients develop their brand propositions as they felt we were best placed to advise them amongst their advisers.

Of which achievement in 2009 are you most proud?

We achieved better rankings than ever in the various best place to work surveys we enter.

Describe your agency in five words

From Idea to IMPACT

How have you embraced social media in 2009?

Yes, many of our staff have run social media campaigns in the past year and virtually all have been through our Digital Kitchen training. We hired some social media specialists who, working alongside our in-house video, web and SEO specialists, have really helped to give us a market-leading offer in this area. In particular we are starting to be able to offer some clients lead gen as well as awareness-raising as part of their campaigns.

What are your plans for 2010?

The marketing world is being turned upside down right now through digitisation. It is going to remain a tough market but there are many more opportunities than threats out there right now. We’re putting in place plans to make the most of them.

If your agency were an animal, what animal would it be and why?

We can’t think of one. If we could it would have to be incredibly collegiate, hard-working and intelligent.

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Haymarket 1957 - 2010
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