Focus PR

Who’s in the hot seat?

Hilary Meacham

Sum up your agency’s 2010 in less than 140 characters

We picked up momentum as the year progressed, and rose to a crescendo in the fourth quarter

Name your three best consumer clients or account wins

• Rolls-Royce Motor Cars
• Stolichnaya vodka
• Masterpiece London

What was the most exciting consumer PR campaign you ran in 2010?

Courvoisier Revolutionary Spirit

What was the best piece of consumer PR work NOT done by you in 2010

Hendrick’s Gin

Significant consumer hires in 2010

We promoted 13 of our 31-strong team last year, including Bryony Johnson to the board (no significant hires but plenty of significant promotions)

Highlight of 2010

There has been a step-change in our business in terms of the ambition of our clients and their keenness to work hand in glove with us to fulfil that ambition

Plans for 2011

• Continue to deliver great work in order to make a tangible difference to our clients’ businesses


• Maintain our dual strategy of driving organic growth in parallel with growth through acquisition
• Celebrate the first twenty years of Focus PR

One key prediction for consumer PR in 2011

Clients are investing again so consumer PR is buoyant and hopefully consumer spend will follow

What can PR bring to consumer brands that no other marketing discipline can?

Unrivalled return on investment, whether through media relations, consumer engagement, brand custodianship or business alchemy – we can reach target consumers in their thousands for every £1 spent on PR consultancy fees