House PR

Describe your agency in five words

Creative, dynamic, lithe, fun, hard-working.

How would you sum up 2010 for your agency?

Exciting. We made some great hires and started to consolidate all the effort that went in during 2009. We ran a steady ship and won some fantastic new business.

What was your agency’s high point of 2010?

There were lots, but winning THORPE PARK from an initial shortlist of 15 agencies was pretty special.

What was the low point of 2010?

Finding out that the BBC Electric Proms wouldn’t be returning – we worked on the event since its inception so we were incredibly sad to see it go. But equally we are very proud to have been a part of it.

Please give an overview of your staffing through 2010, including significant hires and internal promotions.

We took on some absolutely incredible account execs. Working with young talent and seeing them develop is one of the most rewarding parts of the job. We also bolstered our top team with the appointment of Lee Robson as Account Director and Liana Mellotte was promoted to the role of Associate Director.

What were your three best campaigns of 2010?

The Aol MyDaily.co.uk launch: announcing Margaret Thatcher as the world’s most influential woman and getting coverage all over the world.

Launching online TV service SeeSaw.com with campaign coverage worth more than £1m, including a full page 3 splash in the Guardian, and smashing targets for sign-ups to the site by more than 50%.

Securing the Taste of London food and drink festival their first ever broadcast coverage including a twenty minute slot on BBC Radio One, BBC London, ITN and London Tonight - and delivering an AVE of £500k+

What were your most exciting client wins of 2010?

We are fortunate that there were quite a few. Remy Martin, the MOBO Organisation, THORPE PARK, Aol, James Brown London, Discovery Channel (corporate and consumer) and Save the Children.

Of which achievement in 2010 are you most proud?

Delivering some really stand out, memorable campaigns for our clients. But in particular, continuing to build such a fantastic team - they really are exceptional.

What trends did you notice throughout the year in the industry.

It feels like there is starting to be a thaw on budgets – we’re seeing an increase in commitment to retained business. And of course, the importance of reputation management via digital channels is growing daily.

How has digital changed the agency landscape in 2010?

Digital started to challenge agency conventions a long time ago. There is a real land-grab for ownership taking place across all marketing disciplines. We’re regularly approached to run digital and social media as the starting point for campaigns – and the rest of the PR plans increasingly flow from this.

What are your plans for 2011?

We’ll continue to invest in digital and social media expertise. But our biggest plan is to prepare for our impending office move. We’re running out of room...