House PR

Who’s in the hot seat?

Sam Oxley

Sum up your agency’s 2010 in less than 140 characters

Really exciting. We made some great hires and started to consolidate all the effort that went in during 2009. We ran a steady ship and won some fantastic new business.

Name your three best consumer clients or account wins

Thorpe Park, Save the Children and Aol were all great account wins in 2010.

What was the most exciting consumer PR campaign you ran in 2010?

The Aol MyDaily.co.uk launch: announcing Margaret Thatcher as the world’s most influential woman and getting coverage all over the world.

What was the best piece of consumer PR work NOT done by you in 2010

The National Geographic campaign in partnership with Disney who recreated the floating balloon house for real.

Significant consumer hires in 2010

Lee Robson joined the team as Account Director and we hired some some fantastic account execs too.

Highlight of 2010

Winning the Save the Children business.

Plans for 2011

We will continue to invest in digital and social media expertise. The biggest plan is to prepare for our impending office move. We’ve outgrown our current building and really excited about finding our new home.

One key prediction for consumer PR in 2011

More falls from grace and more court cases from both celebrities and consumer brands reacting to the power of social media.

What can PR bring to consumer brands that no other marketing discipline can?

Genuine influence on consumer behaviour and editorial gravitas that you just can’t buy.