Lansons Communications

Who’s in the hot seat?

Bev Aujla

Sum up your agency’s 2010 in less than 140 characters

A year which saw us challenge and push our boundaries even further which led to some fantastic gains

Name your three best consumer clients or account wins

• Winning the broadcast brief for cosmetics, health and beauty brand Avon
• Winning the relaunch of Friends Reunited (wait and see)
• Driving awareness and understanding of Paypal as the world’s largest payments solution

What was the most exciting consumer campaign you ran in 2010?

Championing the consumer through our work with price comparison websites which is more pertinent than ever before - uSwitch.com, moneysupermarket.com and mySupermarket

What was the best bit of consumer PR NOT done by you in 2010?

Marmite’s love/hate spoof election campaign

Significant consumer hires in 2010

Taking a 25% stake in strategic social media consultancy cubaka, headed by former Toyota head of digital Simon Rutherford.

Highlight of 2010?

Metro Bank - launching the first High Street bank for more than 100 years and driving footfall and account openings on day one. When was the last time you saw TV crews and photographers lined up on a red carpet without a celebrity in sight?

Plans for 2011?

To leverage our experience of launching and growing internet brands and explore potential acquisitions to complete the Lansons consumer offer

One key prediction for consumer PR in 2011

The connected world will dominate as the number of devices available for consumers increases – more convergence and integration.

What can PR bring to consumer brands that no other marketing discipline can?

It creates genuine warmth and advocacy and not forgetting the much sought after third party endorsement. There’s a quality to PR that money can’t buy.