Top 150 2010 PR Consultancies
PRWeek

Company profile

Launch Group

13 – 14 Archer Street

London

W1D 7BD

T: +44 (0) 207 758 3900

W: www.launchgroup.co.uk

Name of person answering questions: Johnny Pitt

Job title: CEO

Launch Group

Launch Group

How would you sum up 2009 for your agency?

Focused.

What was the high point of 2009 for your agency?

New Launchers, new clients, new thinking.

What was the low point of 2009 for your agency?

The constant digging up of Archer Street.

Please give an overview of your staffing through 2009, including significant hires and internal promotions.

  • Progressive.
  • Dedicated People and Practice function launched.
  • First ever Graduate Programme.
  • Some significant hires across all levels, and deserved promotion.
  • Continued industry recognition for the great team at Launch.

What was your best client/account win of 2009 and why?

Seriously, all of them. Yell.com, Zurich, Carphone Warehouse, Moët & Chandon, Royal British Legion, Walt Disney World, Peverel and AVC to name a few.

What were your three best campaigns of 2009?

They all were brave and obsessively results focused, but if I had to pick three:

  • Walt Disney World ‘Twinned Town’ – you might have seen us twinning Swindon with Walt Disney World Florida...
  • Royal British Legion – particularly for social media
  • Butlins – continued, high impact perception-changing work

How did the recession affect your performance in 2009 and what trends did you notice throughout the year – e.g. clients taking longer to sign off budgets etc?

Like most, we had to work even smarter. Longer time for sign off on programmes and budgets, and greater internal deliberation, client and prospect-side.

Of which achievement in 2009 are you most proud?

The spirit within the agency.

Describe your agency in five words

On it. Current. Integrated. Fun.

How have you embraced social media in 2009?

In a big way. It’s across everything we do, along with media relations and experiential.

What are your plans for 2010?

They centre around growth, innovation, integration and having fun.

If your agency were an animal, what animal would it be and why?

A content, but restless lion.

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