13 – 14 Archer Street
Name of person answering questions: Johnny Pitt
Describe your agency in five words
On it. Current. Real. Fun.
How would you sum up 2010?
Better than 2009.
High point of 2010?
Aside from seeing people develop and grow at Launch, it has to be winning Campaign of the Year for our Disneyworld Florida ‘Twinned Town’ campaign, that twinned Walt Disneyworld Florida with Swindon (after a UK hunt to find the town, city or village to be officially ‘twinned’ with the Florida park). Jonathan Ross opened his Friday night chat show with it, and News at Ten ended with it. It made every national and every key broadcast and online channel. Pure PR gold that captured UK and international audiences alike - and dominated the news agenda in a fun, compelling and motivating way.
Low point of 2010?
The constant digging up of Archer Street (still!)
Everyone at Launch was superb in 2010. It’s not easy with the tidal wave of bad economic news washing through UK Plc, but as usual, the Launch team just got on with it, and always with a smile.
3 best campaigns:
We did some incredible work last year across multiple platforms, but if I (personally!) had to pick 5 (sorry, not 3):
- Disney Twinned (see above)
- YOSCAs - for Yell.com
- Royal British Legion Poppy Appeal
- BP – experiential
- Tesco CSR – Race for Life
Most exciting client wins:
Every single one of them – and there were around 30! My reaction is always the same – however big or small – fist punching, roaring and lots of high fives.
Of which achievement in 2010 are you most proud?
Consistently producing great work. I think our idea generation and execution are quite unique.
Digital obviously entwined in everything (and rightly so). Bigger pitch competes. Tighter budgets. Longer sign off. More juggling. Less stellar talent available.
How has digital changed the landscape in 2010?
It’s begun to really separate out the good agencies from the less good.
What are your plans for 2011?
It’s our 10th birthday this year, so we’re going to do a few things:
- do great work, keep clients happy and grow
- win a few more big clients
- make sure we enjoy it
- have a ‘socially tagged’ pub crawl … look out!