Top 150 2011 PR Consultancies
PRWeek

On our radar

They may not be in the Top 150 yet, but watch out for these agencies’ progress in 2011


Atomic PR

Fee income £498,000 Staff 5 Clients 9

UK office Helen Ellis

Opening a UK office in August 2009 paid dividends for US-based Atomic PR, according to director Helen Ellis. ‘Our American arm found that it was missing out on global PR pitches because it didn’t have a UK base, so we are capitalising on that now. We won some great clients in 2010 – a combination of our own wins and referrals from the US,’ she says.

These included rail booking website Quno, software firm TOA Technologies and Expedia’s discount hotel booking website Hotwire.

Atomic’s 2010 performance did not go unnoticed. In March 2011, Huntsworth announced it had bought the US-based firm and its UK offshoot for $13.3m to expand its North American footprint.

On the ‘to do’ list for 2011 is the announcement of its new European MD and a relocation from its current City base to bigger premises.

AT A GLANCE

Three best client wins Rail booking website Quno; hotel booking website Hotwire; workforce management software firm TOA Technologies

Significant hires Account director Annette Wiedemann, from Hill & Knowlton

Predicted fee income for 2011 £1m

Plans for the year ahead Expand to new offices; announce European MD

Seven Hills

Fee income £502,000 Staff 7 Clients 14

Enterprise Michael Hayman

Seven Hills’ founders have aggressive growth plans, so it seems fitting that it is establishing itself as a specialist agency for entrepreneurs and the enterprise sector.

Michael Hayman, former chief executive of The Communication Group, and Nick Giles, ex-MD of Text 100, launched their agency, named after the hills of Sheffield where Hayman was born, in January.

‘It’s been a phenomenally good year,’ Hayman says, pointing to account wins with Virgin Media, EDF, Enterprise UK and initiatives backing entrepreneurs.

‘We want to scale this business quickly and we must push on and become a significant player in PRWeek’s Top 150,’ he says.

Early signs for 2011 are good, with the coalition Government desperate to establish the UK as a centre for enterprise.

The agency has won a mandate with Dragons’ Den’s Peter Jones to promote his work with the National Enterprise Academy.

AT A GLANCE

Three best client wins Dragons’ Den entrepreneur and founder client Doug Richard’s School for Start-ups; Enterprise UK; Virgin Media’s Pioneers programme

Significant hires Launched with four staff, is expanding rapidly

Predicted fee income for 2011£1m

Plans for the year ahead Growth; staff expansion; new offices

W Communications

Fee income £618,000 Staff 8 Clients 21

Contender Warren Johnson

W Communications opened in September 2009, so to have built up a fee income of £618K and a team of eight by the end of 2010 makes the London-based boutique a definite future contender.

Set up by ex-Freuds man Warren Johnson, the agency really put itself on the map with its work for The Independent during the general election, which was shortlisted for a PRWeek Award. This was followed by the successful launch of daily newspaper i.

‘A huge amount of our success came from organic growth,’ says Johnson. This results from taking a collaborative approach with other agencies, such as those in the digital and above-the-line space, and building relationships.

For example, through working with digital shop Glue Isobar, the agency then went on to win work for Toyota. ‘Working with the big-gest car manufacturer in the world feels like a great opportunity,’ adds Johnson.

AT A GLANCE

Three best client wins The Independent; Hachette Filipacchi; Toyota

Significant hires Annabel Fox, head of publicity, from Outside Organisation; Becky Charles, head of corporate, from Marketing magazine; Katie Scott, account manager, from Cherish

Predicted fee income for 2011 £1m+

Plans for the year ahead More of same

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