PHA Media

Describe your agency in five words:

24/7; flexible; intelligent, connected, vibrant

How would you sum up 2010 for your agency?

It has been our best year yet, continued growth, some excellent new recruits to the staff and a growing confidence that we are building something special.

What was your agency’s high point of 2010?

The high point was moving to our new offices in the heart of Soho. It is a high-tech building right in the centre of the media buzz, surrounded by PR companies, film distributors and marketing agencies.

What was the low point of 2010?

Losing two clients who had been funded by Icelandic banks and through no fault of their own they went bust.

Please give an overview of your staffing through 2010, including significant hires and internal promotions.

We grew our staff levels by 60 per cent, while grooming a strong backbone of the agency that will be the future of PHA Media for years to come.

What were your three best campaigns of 2010?

Every campaign is as important at the other, so I would not like to single one out, but working with major brands like Game and Gamestation, Ann Summers and Addison Lee, was a step in the right direction.

What were your most exciting client wins of 2010?

Every client win, no matter how small or how big is exciting, it gets the creative juices going and means we have won often pitting our wits against the best in the business.

Of which achievement in 2010 are you most proud?

Keeping our best staff, our staff turnover is less than 10 per cent a year.

What trends did you notice throughout the year in the industry ie. Clients taking longer to sign off budgets?

There has been a major shift from traditional media to digital and clients understand they must be in that space and know how to beat their competitors. We have built our own high tech studio and recruited a top team to drive it.

How has digital changed the agency landscape in 2010?

Clients used to lean on us for advice, now they are getting more sophisticated and they know what they want, how it can be achieved and what it costs. That area is now as competitive as any other field in our business.

What are your plans for 2011?

You can only feel good when you deliver spectacular results for our clients and we must continue to do that to keep growing. We are expanding office space-wise and will continue to give our staff the best training out there so they can be as good as they can be. We are constantly introducing new staff incentives to keep hold of the blossoming talent we have. We intend to give them greater security as we grow the business.